A woman in athletic clothing stretching outdoors on a yoga mat.

ToeSox

Social Campaign

  • ToeSox

  • Creative Direction

    Location scouting

    Cinematography

    Photography

    Editing

  • 6 Social media-optimized videos

    Stills for web + social

  • ToeSox Website

    Model: Caryn Pritchett

A woman practicing yoga outdoors on a wooden deck amid greenery, in a forward fold pose with her arms wrapped around her legs.
Person wearing camouflage workout gloves, black leggings, and stretching on a brown exercise mat.
A woman practicing yoga outdoors on a wooden deck, wearing toe socks labeled 'TOESOX', in a forward bend stretch with her head down and arms reaching behind her feet, surrounded by green foliage.
Person in athletic attire stretching on yoga mat outdoors with plants and wooden deck in the background.
Woman in black athletic wear performing a yoga stretch outdoors on a yoga mat, bending backwards while holding her ankles, with trees and a pink building in the background.
Woman practicing yoga outdoors on a wooden deck, sitting with one leg bent and touching her foot, wearing black athleticwear and white patterned socks, surrounded by greenery and large potted plants.
Woman wearing black athletic clothing sitting on a yoga mat outdoors and putting on patterned sock on her left foot amid lush green tropical plants.
A woman practicing yoga outdoors on a wooden deck, performing a forward bend pose with her hands on her ankles, surrounded by green tropical plants.
Person stretching outdoors in athletic clothing, kneeling and reaching for their shin with one hand while balancing on toes on a yoga mat.
Woman in athletic clothing performing a forward bend yoga pose in a minimalist room.
A person wearing black shorts and a gray textured sock branded 'toe Sox' shown from a top-down perspective.
A woman in black workout attire performing a seated yoga pose with legs extended and arms reaching towards her toes in a minimalist, indoor space.
Person balancing upside down on a curved structure wearing black leggings and mismatched blue fingerless gloves.
Person wearing five-toe socks with a blue knit pattern, black leggings, and ankle straps, sitting with legs extended against a plain light-colored wall.
Person wearing purple textured socks hanging their foot up on the underside of a white table or counter.
Woman performing a headstand yoga pose through a round opening in a wall.
Woman practicing yoga in a side plank pose with one leg raised, standing in a circular doorway.
Person wearing purple tie-dye socks is pressed against a beige wall with feet together, black leggings cover legs.
Person wearing black leggings and glittery open-toe shoes with crisscross straps, adjusting the shoe with their hand, showing a wedding ring. The person is seated on a curved wooden surface in a kitchen.
A woman with dark hair in black athletic clothing sitting on a kitchen counter, holding a mug, with a relaxed expression in a cozy indoor setting.
Person holding black textured socks with the brand name 'X socks' visible, in an indoor setting with wooden beams ceiling.
A woman in black pajamas with gray knee-high socks sitting on a beige sofa, laughing and holding a white speckled mug, in a well-lit living room with a potted plant and sheer curtains.
Close-up of worn gray toe socks with textured grips, with a woman smiling and holding a cup in the background, sitting on a sofa in a cozy living room.
Person adjusting pink athletic socks while wearing black leggings, standing on a wooden floor near a beige wall, with a window in the background.
A person wearing pink grip socks is adjusting them while sitting on the floor, with one leg bent and the other extended, against a neutral background.
Woman practicing yoga on bed in bedroom.
Woman practicing yoga on a bed, performing a forward bend stretch with her foot in front, wearing a sock that says 'OXSox', in a bedroom with a window and a wall-mounted lamp.
Person wearing fingerless beige knit gloves with small black dots, sitting on a beige stone ledge with black leggings, and hardwood flooring.
A woman practicing yoga indoors, balancing on her head with her legs extended horizontally, wearing black athletic wear and socks. She is on a yoga mat next to a beige cabinet.
Person lying on a black bench in a yoga pose, with feet extended towards the camera, wearing brown yoga socks with grip dots and the brand name "DOTSOX" visible.
A person's foot wearing a black Tosox sock resting on a black mat next to a wooden table.
A woman practicing yoga indoors, sitting cross-legged on a yoga mat with hands in a prayer position, eyes closed, in a calm environment.
A woman practicing yoga indoors, performing a forward bend with her hands on the floor and her head between her knees.