Gatorade’s Sports Science Institute

Social Media Campaign

Group of people in athletic outfits standing in front of a building with a large logo and the words 'Science Institute' on the wall.

  • Gatorade

  • Creative Direction

    Cinematography

  • Social media-optimized videos

  • Gatorade

A man sits on a medical examination table with his legs extended, wearing bright orange athletic shoes, black athletic gear, and a backward white cap. He is smiling and looking down at his legs, which are part of a stretch or injury treatment session
A person wearing black gloves applying a white allergy patch to their forearm.
Sign for Gatorade Sports Science Institute with a lightning bolt logo.
Two men playing an interactive sports training game on an electronic target board in a gym or sports facility, with chairs and a computer in the background.
A man lying on a hospital bed wearing an oxygen mask, with a plastic cover over him, while a technician monitors medical equipment and a computer screen in a clinical setting with "GATORADE SPORTS" signage on the wall.
Man lying on a medical table with a transparent dome and neck brace connected to medical equipment, in a clinical setting.
A woman engaged in a fitness or sports science test at the Gatorade Sports Science Institute. She is seated on a specialized testing chair with equipment attached to her leg and waist, likely measuring athletic performance. A computer screen and the
A person sitting at a desk working on a computer with a monitor displaying a graph of torque over time, labeled 'EXTENSORS/FLEXORS'.
A car's windshield with a sticker that reads 'TEAM GATORADE' placed on the lower left side of the glass.
A man in athletic clothing, wearing sunglasses, jumping in the air with a big smile in front of a modern building with a sign that reads 'Gatorade Sports Science Institute'.
A man wearing a white cap, sunglasses, and an orange jacket is standing in a park with palm trees in the background. He is drinking from a yellow bottle while a professional camera is set up in front of him, capturing his image.
Two men standing outside a modern building with a sign that has a lightning bolt inside a letter G. One man is wearing a black sports jersey and orange shorts, while the other is wearing a khaki jacket and a cap, and the photo is taken from the persp