Double the Impact: How We Produced a Buzzworthy Uber One Campaign with the Cavinder Twins in Miami

When Uber One aimed to make a splash with their student campaign in the vibrant Miami scene, partnering with dynamic duo Haley and Hanna Cavinder was a masterstroke. Our production team was tasked with translating their immense online energy and athletic appeal into a visually stunning campaign that screamed "Miami." The challenge was to create content that felt both aspirational and accessible, capturing the influencer lifestyle while keeping the Uber One student message front and center. This meant meticulous planning to leverage iconic Miami backdrops and a fast-paced shooting schedule to match their dynamic presence.

The Cavinder twins bring an undeniable star power, and our production strategy was built around amplifying that. We focused on creating a suite of assets – from energetic short-form videos perfect for TikTok and Reels, to polished lifestyle photography – that showcased how Uber One fits into the busy, multifaceted lives of modern students and influencers. Working in Miami, we utilized the city's unique light and iconic locations to create a backdrop that was as energetic and stylish as the talent themselves, ensuring every frame felt premium and engaging.

This collaboration with Uber One and the Cavinder twins was more than just a shoot; it was about crafting a narrative that resonated with a digitally savvy audience. The result was a campaign that not only looked incredible but also drove significant engagement, proving that the right blend of talent, location, and expert production can create marketing magic. We thrive on bringing these high-impact visions to life, delivering content that elevates brands and captivates viewers.