Case Study

A Miami-based entrepreneur has decided to launch a new fine jewelry brand in the Miami market. Kosmos MIA specializes in high-end jewelry pieces made of 18K Gold, made in Italy.

Problem: Kosmos MIA faced the challenge of establishing the brand in a highly competitive market with a limited marketing budget and no prior experience in the fine jewelry industry. The company needed to create brand awareness, attract and retain customers and generate sales.

Solution: Being Miami based, We wanted to present minimal tones with a sexy, premium feel. Thus we shot in Brickell, Miami. We complemented that with a more relatable location, a luxurious pool in the city. We achieved a staple look that feels sexy but personable.